Monday, November 21, 2011

GSMA: Asia Pacific mHealth market to rise by 70% to $7 billion by 2017

The Asia Pacific mobile health (mHealth) market will grow at a compound annual growth rate (CAGR) of almost 70 percent to $7 billion in 2017, the GSMA and accounting firm PwC said in a joint report.  

In a report, entitled ‘Mobile Health – Enabling Healthcare’, the two bodies said that mobile health services that represent the largest opportunity across the region are monitoring services (55% market share in 2017) and diagnostic services (24%). 

Source: GSMA & Decisive Media. Photographer: Jeremy Sutton-Hibbert
The report indicates that the Chinese mHealth market will be the world's largest in 2017. This will be driven by growth in monitoring and diagnosis that will facilitate the delivery of effective healthcare to a widely spread population who have poor health access.

This trend creates a market opportunity of some $2.4 billion in China, well ahead of other large markets such as Japan ($1.3 billion) and India ($540 million). 

"The figures are in line with our expectations," said Ofer Atzmon, Vice President for Business Development and Marketing at Aerotel Medical Systems. "We have identified Asia and the Pacific in general, and China in particular, as strategic markets and have expended our activities there accordingly".    

Monitoring represents the biggest opportunity in Japan (63% market share) due to the large number of elderly, while diagnostics represents the biggest opportunity (67%) in India as most Indians live in rural areas. 

“Mobile health is a prime example of how mobile operators can leverage existing platforms and technology to provide innovative services to connect people throughout Asia Pacific,” said Michael O’Hara, Chief Marketing Officer, GSMA. 

“Asia Pacific’s predicted growth in connected devices, through an array of applications, means that the region is on the threshold of radically transforming the lives of its consumers, professionally and personally. To make the Connected Life ubiquitous, it’s vital that the mobile industry works with key adjacent industries in the region, including healthcare,” added O’Hara. 

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