Report: mHealth app market to reach $392 million in 2015

The New Year brings with it new forecasts concerning the future of the mobile application (mHealth) market. While both two reports reflect the same growth trend, the strength of the change varies substantially. The difference between the two researches can stem from using different methodologies, but also from the difficulties arising from trying to predict market trends for new technologies that integrate elements from different industries.

Earnings of the mHealth app market are expected to rise to $392 million from $230 million in 2010, according to a report published by research company Frost & Sullivan.

"From 2008 to 2010 mHealth consistently outpaced forecast growth and revenue," said Frost & Sullivan Senior Industry Analyst Zachary Bujnoch. "mHealth apps will continue on a steep growth curve as increasingly sophisticated mobile technologies and relationship-management tools disrupt the market."

Bujnoch added that today, we are seeing the tip of the iceberg in the U.S. mHealth market's potential as mobile apps are the single-biggest digital channel since the '90s and the Web.

Meanwhile, a separate report published by research2guidance estimates that the mHealth apps market was worth some $718 million in 2011.

The report, entitled "Mobile Health Market Report 2011-2016" claims that the smartphone application market for mobile healthcare is still in an embryonic state despite its huge potential. The authors noted, however, that during the course of 2011 the mHealth market grow very fast following the increase in the usage of smartphones and the doubling of the number of mHealth applications.

"A majority of the big healthcare companies have discovered mHealth applications as an innovative way to promote and deliver healthcare services and products," research2guidance analysts noted. "A testament to this is that a number of these large players published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder, e.g. Sanofi Aventis' sensor-based iBGStar Diabetis monitoring app."

Aerotel to launch GeoSKeeper in North America

Aerotel Medical Systems will launch the GeoSKeeper personal safety and location system in North America after it received the regulatory clearance for this market.

GeoSKeeper mHealth Device

In Western Europe and Eastern Europe, the GeoSKeeper has been growing in popularity. The mobile based service enables the accurate location of seniors, children and lone workers. By wearing the light-weight device on their wrist, the users’ accurate location can be sent to family and caregivers in real time.

GeoSkeeper offers a new level of safety beyond existing PERS (Personal Emergency Response System) and traditional social alarm systems. The GeoSkeeper has recently received the U.S. Federal Communications Commission (FCC) Certification, paving the way for further strengthening o Aerotel’s position in the lucrative U.S. market.

Overall, the year 2011 was a great year for Aerotel Medical Systems expending activities all over the globe. Aerotel has expanded its offerings in North America and in Europe and continues to support service providers offering remote monitoring services of health problems for patients suffering from chronic conditions such as congestive heart failure (CHF) and chronic obstructive pulmonary disease (COPD).

Aerotel technology, which allows home-bound patients to take readings such as their weight, blood pressure and other key metrics, saves money and makes users’ life much easier.

With a client base of more than 50 countries around the globe and more than a decade of rich experience, Aerotel is well positioned to successfully enter new, mature and emerging markets in 2012.

Investing in automated monitoring systems reduces re-hospitalization rates

The usage of home monitoring systems led to a 44 percent decline in 30-day hospital readmission rates, according to a study published by Medical Care Journal.

The research focused on the Geisinger Monitoring Program (GMP) interactive voice response protocol, which is a post-hospital discharge telemonitoring system, used as an adjunct to existing case management in a primary care Medicare population. The main objective of GMP is to reduce emergency department visits and hospital re-admissions.

The authors said, that while automated home monitoring systems have been used to coordinate care to improve patient outcomes and reduce re-hospitalizations, there is only very little formal study of efficacy.

"Investing in automated monitoring systems may reduce hospital re-admission rates among primary care case-managed patients," the authors concluded. "Evidence from this quasi-experimental study demonstrates that the combination of telemonitoring and case management, as compared with case management alone, may significantly reduce re-admissions in a Medicare Advantage population."

The researchers used a group of 875 Medicare patients, who were enrolled in the combined case-management and GMP program, to compare their results with 2,420 matched control patients, who were only case managed. Claims data were used to document an acute care admission followed by a re-admission within 30 days in the pre-intervention and post-intervention periods.

Number of remotely monitored patients to reach 4.9 million by 2016

The number of home monitoring systems with integrated communication capabilities is expected to grow at a compound annual growth rate (CAGR) of 18 percent until 2016, according to a report published by Berg Insight.

The report, titled 'mHealth and Home Monitoring' forecasts, that the number of patients worldwide using remote monitoring solutions will more than double to 4.9 million by the end of 2016, compared to 2.2 million today.
 
"The adoption of out-of-hospital wireless monitoring in healthcare is driven by a wide range of incentives, related to everything from demographics and technology development to new advancements in medical treatment," said Lars Kurkinen and Johan Fagerberg, analysts at Berg Insight. "There are, however, a number of barriers, including resistance to change among healthcare organizations and clinicians, misaligned incentive structures and the financing of wireless solutions by what is at large an underfunded healthcare sector."
 

The report indicates that the most common conditions that can be monitored by mHealth systems are chronic diseases, from which over 200 million patients in the EU and the US suffer. These diseases include cardiac arrhythmia, hypertension, ischemic diseases, sleep apnea, diabetes, hyperlipidemia, asthma and chronic obstructive pulmonary disease (COPD).
 
Berg analysts said that applying information and communication technologies in the healthcare industry can lead to decreased costs, more efficient care delivery and improved sustainability of the healthcare system.
 

The report, which names Aerotel Medical Systems as one of the leading providers of mHealth solutions, shows that the number of devices that have integrated cellular connectivity rose to 570,000 from only 420,000 in 2010. The number is expected to surge at a CAGR of 34.6% to 2.47 million in 2016.
 
Several companies have developed integrated solutions for monitoring multiple chronic diseases and other conditions. The six leading providers of integrated telehealth systems include the major technology and electronics companies Bosch, Honeywell, Philips and Bayer, as well as the small specialist telehealth companies Cardiocom, and Numera.

Report: Medical monitoring products to push home health market

The home health monitoring market is expected to generate higher revenues from services that are based on using monitoring products, according to a recent report published by research company Parks Associates.

In a report, entitled "The Role of IP in Revitalizing PERS", Parks said that the Personal Emergency Response Service (PERS) market is currently changing as it is re-introducing services as a more modern care concept. The report indicates that technology, particularly IP-enabled technology innovations in hardware, software, and service platforms, is driving the market transition.

"We in Aerotel defiantly feel that demand for services that use advanced monitoring solutions," said Ofer Atzmon, Vice President for Business Development and Marketing at Aerotel Medical Systems. "Products such as our GeoSkeeper offer a new level of safety beyond existing PERS and traditional social alarm systems."

GeoSkeeper

Parks analysts said that the long-term threat to the PERS industry incumbents comes from new senior independent living solution providers. These players offer a complete suite of software and service components that address needs for proactive risk assessment, self-care for chronic conditions and wellness, social communication, and health education/lifestyle adjustments.

They said that these providers offer PERS service as complementary and sometimes complimentary, service. The technology platform on which these capabilities are offered has to be IP-enabled, and this platform's cost will only go down as technology matures and operational scale builds.

The authors, Harry Wang and Jennifer Kent, said that the market is changing as new senior-friendly services, using either IP or traditional phoneline-based communications infrastructure, are now offered. They estimated that PERS services are expected to transform into a full-fledged senior independent living solutions.

Wang and Kent concluded that in the future, the market will become less fragmented and IP-based service infrastructure and IP-connected monitoring devices will be two of the change agents to give the PERS industry a rebirth.

mHealth apps downloads to reach 142 million in 2016

The number of global downloads of mHealth applications is expected to more than triple to 142 million by 2016, according to a new study published by Juniper Research.

Source: GSMA

The research company added that the number of mobile healthcare and medical app downloads will reach 44 million as soon as 2012. It added that the combination of smartphones and app stores has created a vibrant mHealth market.

Juniper added that there is a need for US FDA (Food and Drug Administration) clarification on which apps require approval as such a move will add further impetus to the market. This is particularly important as the US is seen as the leading market in remote patient monitoring.

"Acceptance of new healthcare practices like remote patient monitoring will come directly from consumers becoming engaged in mHealth through the smartphone," said Anthony Cox, who wrote the report.

The authors noted that future mobile hardware peripherals will greatly extend apps capabilities. They added that application peripherals hardware designed to work with mHealth apps will allow smartphones to become an important portable accessory to the healthcare establishment for both diagnosis and relaying medical data to healthcare staff.

In a separate report, published last week, ABI Research predicted that the sports and health mobile apps market will grow to over $400 million in 2016 from $120 million in 2010.

ABI Research's report, "Mobile Devices and mHealth", estimated that growth will be spurred by the ability of mobile handsets to easily connect to wearable devices that in turn can deliver new functionality, accuracy, and appeal to sports and fitness applications. 

"As applications increasingly become part of a bundle that ships with wearable devices, revenues from mobile applications will lag behind the growth in app downloads," said Jonathan Collins, principal analyst at ABI. "Mobile application downloads will actually grow at nearly twice the rate of revenues between 2010 and 2016, with more than a billion downloads annually by 2016."

Two-thirds of healthcare providers plan to increase mHealth expenditures in 2012

Two-thirds of healthcare providers in the U.S. plan to implement or improve their use of mobile technologies in the next 12 months, according to a new survey conducted by CompTIA.

Source: CompTIA

The report indicated that more than 50 percent of healthcare professionals already use smartphones for their work. 38% of physicians with a smartphone are using medical-related apps on a daily basis and half of them are expected to do so over the next 12 months. At the same time, 25% of healthcare providers are already using tablets and another 21% expect to do so in the coming year.

"While laptop and notebook PCs are commonplace in the medical community, the next wave of mobile adoption is well underway as providers turn to tablets, smartphones and applications to increase productivity and improve patient care," the authors noted.

The report shows that almost one-third of providers use smartphones or tablets to access Electronic Medical Records or Electronic Health Records systems, with 20% expecting to start engaging in this mobile usage within the next year.

While mobile health (mHealth) is on the rise the use of telemedicine solutions remains low, with just 14% of healthcare professionals actively following news and trends in telemedicine and 37% expressing little interest in the topic.

Healthcare providers see the greatest benefits of telemedicine in the areas of continuing medical education (61%), specialist referral services (44%) and patient consultations (37%).

The U.S. helathcare sector employs over 17 million workers. The total healthcare spending will total over $2.7 trillion in 2011, making it the single largest componenet of the U.S. GDP.