Friday, November 12, 2010

Report: Third of all smartphone users to use mHealth applications in 2015

Over half a billion smartphone users will use healthcare mobile application by 2015, according to a new report published by research2guidance.

The report titled “Global Mobile Health Market Report 2010-2015” predicts that over one third of all smartphone holders (1.4 billion people) will be using mHealth solutions in five years time.

The report notes that (43%) of mHealth applications are primarily designed for healthcare professionals. These include CME (Continued Medical Education), remote monitoring and health care management applications.

 The authors said that consumers are taking advantage of mHealth solutions to manage and improve their own health. “Our findings indicate that the long-expected mobile revolution in healthcare is set to happen," said Ralf-Gordon Jahns, Head of Research at research2guidance. "Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.”

Today, some 17,000 mHealth applications are offered in major app stores, 74% of them adhering to the paid business model. The report predicts that future business models will include healthcare services, sensor, advertising and drug sales revenues.

“With the growing sophistication level of mHealth applications, only 14% of the total market revenue in the next 5 years will come from application download revenue,” said Egle Mikalajunaite, senior research analyst. “76% of total mHealth application market revenue will come from related services and products such as sensors.”

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