Friday, June 24, 2011

"Super Mobile" doctors represent new type of professional mHealth user

A new generation of physicians is enthusiastically embracing mobile technology, according to a study conducted among some 3,800 doctors by QuantiaMD, the largest mobile and online physician community.

The survey indicates that a growing number of physicians use smartphones and the usage of tablets is rapidly increasing. 

"A significant group of 'Super Mobile' doctors now use both devices, and they are far more likely to use mobile technology in clinical settings to access decision tools, learn about new treatments, look up reference material, and handle patient information,"  Mary Modahl, Chief Marketing Officer, QuantiaMD concluded.

"The growing trend of mobile technology adoption illustrates the great potential of mHealth systems," said Ofer Atzmon, VP Business Development at Aerotel Medical Systems. "As the usage of mobile technologies among physicians increases, they are likely to show much more interest in adopting advanced mHealth technologies to improve the medical service. This will benefit both patients and caregivers."  

Some of the study key findings indicated that: 
  • Physicians are adopting mobile technology at a very high rate. 
  • Physicians’ strong interest in tablet devices indicates this technology will soon command the physician market. 
  • “Super Mobile” physicians who own both smartphones and tablets are accessing online resources at significantly higher rates across a broad range of core professional activities. 
  • Health care institutions are beginning to adopt mobile technology for their physicians and show strong interest in moving forward. 
  • Access to electronic medical record (EMR) data tops the physician wish-list for how they want to use mobile technology. 

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