Tuesday, January 4, 2011

mHealth among '100 Things to Watch in 2011'

mHealth, medical and public health supported by mobile devices, is one of the top '100 Things to Watch in 2011', according to marketing communications firm JWT.

In its annual forcast, JWT said that people should look for mobile health applications to help improve health care and change the way patients and their physicians interact. It gave as an example doctors using smartphones to access patients’ medical histories and patients monitoring their own blood pressure and glucose levels.

JWT added that the Bill & Melinda Gates Foundation is currently funding research into mHealth. And with 500 million people forecast to be using mobile health apps by 2015, global opportunities in this market are valued at as much as $60 billion.

“Many of the items on our list reflect broader shifts we’ve been tracking over the past few years, such as the evolution of the mobile phone into an ‘everything hub,’” said Ann Mack, director of trendspotting at JWT. “Others reflect counter-trends
for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.”

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