Tuesday, September 7, 2010

Caregivers willing to invest more than patients on home health monitoring

The number of US consumers, who care for an ill family member, that are willing to pay for a home health monitoring service, is 100 percent higher than the number o those willing to pay for the same services for themselves, according to a report by research company Parks Associates.

The report indicates that some 20% of US consumers are willing to pay for remote monitoring service, while only some 10% were willing to spend money for themselves.

The survey, titled Uptake of Personal Health Tools & Services, shows that motivations for adopting home health monitoring include:
  • Concerns by caregivers that they will be unable to accurately measure and track their loved one’s vital signs.
  • Fear that they will be unable to detect warning signs of health decline.
  • Acknowledgment that home monitoring is a good solution.
The report showed that over 70%, of those caring or planning to care for a fragile senior, feared most that the person in their care would take an accidental fall. 

“There is a self-pay market for home health monitoring, but interest is stronger among caregivers than patients,” said Harry Wang, director, Parks Associates’ health research team. “Companies in this market segment should target caregivers and emphasize how these technologies can quell their anxieties and help overcome the immense challenges of caring for a loved one who is sick or infirm.”

No comments:

Post a Comment